New Nordic

New Nordic; Where the chic minimalism of Scandi Style morphs gently from the clean lines, neutral simplicity, light ash woods and famous Scandinavian furniture functionality which emerged in the early 20th century, taking us on a new, cosier journey through the "Hygge" look and on the way to the New Nordic direction.

The development from Scandinavian, through Hygge which embraced pre-loved and gently worn in furniture, geometrics, pastel pinks, greys and whites now moves toward matte black and we see the reintroduction of beige and cream, rattan, rope, buff leather, earthenware and 

The New Nordic aesthetic brings more natural elements, darker woods, rattan, rope, plants and earthenware pots, giving us options to modernise our old English rustic and reclaimed homes whilst introducing global influences from Moroccan to Ikat Textiles mixed with Geometrics, Stars, Tassels and Pom Pom's. 

So you see that moving to New Nordic from Scandi or Hygge really is quite simple, just layer up those blankets, warm things up with creams, beiges, blacks with hanging items which add touch of quirk such as these Nordic Hanging Stars  - accessorise by dusting off those elements you have longed to display from your global travels and bring in the Nomadic and Bohemian influences.
The pieces in our collections are selected by our professional interior designer to feature in each of our seasonal collections, each seasonal trend is delved into in greater detail in our interior style blog, check it out here and subscribe for the latest trends and discount codes!

 Shop the Look in Our New Nordic 2019 Collection Now!